Privacy Policy

We ask that you read this Privacy Policy carefully as it contains important information regarding your
personal information. This Privacy Policy describes the categories of personal information we will
process and the purposes for processing. Love Finance ensure that the collection and usage of your
personal information is done in accordance with the General Data Protection Regulation (GDPR) and
its requirements.
This Privacy Policy has been updated on 25th May 2018.

  1. Introduction

1.1 Love Finance Ltd (“Love Finance”) takes your privacy seriously, in this Privacy Policy you can
find out more information about your privacy rights and how Love Finance gather, use and share your
personal information. This will include personal information we collect directly from you, a third party or
information we already hold about you.
1.2 Love Finance’s Data Protection Officer (“DPO”) can answer any queries you might have regarding your
personal information or if you wish to exercise any of the rights mentioned within this Privacy Policy.
Please contact our DPO by email at Info@lovefinance.co.uk, by telephone 0800 086 9404 or by post at 1
Calico Business Park, Sandy Way, Amington, Tamworth, Staffordshire, B77 4BF.
For more information about your rights please see Section 10.
1.3 This Privacy Policy contains up to date information about how Love Finance uses your personal information,
this policy will update any previous information about how we process and use your personal
information.

  1. About Love Finance

2.1 When Love Finance collect and use personal information about you we become responsible for this
information. When we do this we are regulated by the GDPR. Under this regulation Love Finance is known
as a ‘data controller’ of that personal information.
2.2 By personal information, we mean information which can be used to identify you. For the purposes of
this privacy policy, where we refer to “you” or “your” we are referring to individuals whose information
we process, this includes business owners and any key personnel from the party making the
application or entering into an agreement.

  1. How we collect personal information:

3.1 Love Finance will obtain personal information:
· Directly from yourself, from e.g. order form/application documents/telephone/email;
· Through the course of an agreement either directly from you, your association or with a business
supplier/brokers who introduce you to us;
· From third party organisations such as Credit Reference Agencies (‘CRAs’) and Fraud
Prevention Agencies (‘FPA’);
Love Finance may also obtain personal information from either monitoring or recording calls. We will record
and monitor telephone calls for training, auditing, resolving queries and to improve overall quality and
service delivery. When we process your personal information this will be either for our legitimate
business interest, to comply with our legal obligations, to perform a contract with you or where we have
your consent as set out in Section 6.

3.2 In the course of dealing with your application and any subsequent agreements you enter into we may collect
the following personal information:
· Your title, full name, contact details, email address, home and mobile telephone numbers;
· Your home address and address history, together with information about your occupier status, whether
you are a tenant, live with parents or are an owner occupier;
· Your date of birth;
· Your occupation, job title and employment details;
· Your personal identification i.e. a passport or a driving license;
· Your nationality if this is necessary for us to comply with our legal and regulatory requirements;
· Your bank details;
· Your solvency and/or litigation history;
· Personal information obtained from third parties such as CRAs or FPAs and publicly available
sources of information such as the electoral roll and court records of debt judgements and
bankruptcies;
Those making an application should not share any other individual’s personal information with us
except where they have shown them a copy of this privacy policy and obtained their confirmation that
they know you will share it with us for the purposes described.
Depending on how you make your application we may collect this information directly or indirectly.

  1. How we use your personal information

4.1 In order for Love Finance to provide you with any products or services we will need to process your name,
address, date of birth and email address. In certain circumstances we may be required to obtain additional
personal information about you.
4.2 To consider an application and processing, we will use:
Your contact details, these include; your name, address, email address, telephone number and date of
birth.
We process and use this personal information to comply with a legal obligation, to perform a contract
and for our own legitimate business interest.
4.3 To make a credit decision about you we will use:
· Information you provide to us directly;
· Information we receive from third party credit reference and fraud agencies;
· Information we obtained through the course of an agreement or previous agreements; and
· Information we receive from third parties;
For this purpose of processing Love Finance will share your personal information with CRA’s and FPA’s. The
information could be used for:
· CRA’s will add a search footprint onto your credit file when we have conducted a credit search, this
may be seen by other lenders.

  • If you are making a joint application, or tell us you have a spouse or financial associate Love Finance and
    the CRA’s or FPA’s may link your records together. This means that each other’s personal information
    (including information the CRA or FPA already holds) will be taken into account with all future credit
    applications by either or both of you. These links will remain on your and their files until such time as
    you or your partner successfully files for a ‘disassociation’ with the CRA’s to break that link. Therefore
    you should make sure you discuss this with them and share this Privacy Policy, before lodging an
    application.
    · We might add to your CRA or FPA records details of your agreements, this may include any defaults
    or failure to keep to the terms of your agreement and when a payment is overdue.
    · CRA’s or FPA’s could pass this personal information onto other companies who have no relation
    to us who conduct either credit or fraud prevention checks.
    We process and use this personal information in order to comply with our legal obligations and for our own
    legitimate business interest.
    The identities of the CRAs, their role also as fraud prevention agencies, the information they hold, the ways
    in which they use and share personal information, information retention periods and your information
    protection rights with the CRAs are explained in more detail at http://www.experian.co.uk/crain/index.html
    CRAIN is also accessible from each of the three CRAs – clicking on any of these three links will also take
    you to the same CRAIN document:

Callcredit https://www.callcredit.co.uk/crain;
Equifax https://www.equifax.co.uk/crain.html;
Experian http://www.experian.co.uk/crain/index.html.

Download a list of the CRA’s and FPA’s Love Finance uses.
4.4 Where we share information with a Funder, we willuse:
Your contact details, these include; your name, address, email address, telephone number and date of birth
and financial information and identification provided.
In considering your application we or our funders to whom we may introduce to you our agreement may
conduct CRA or FPA checks. More information in regards to CRA’s and FPA’s are listed in Section 4.3.
We process and use this personal information to comply with our legal obligations and for our own
legitimate business interest.
4.5 To fulfil or comply with our legal obligations, to prevent financial crime,
including fraud and money laundering we will use:
· Information you provide us directly, and
· Information we receive from third party CRA’s and FPA’s
This personal information will only be used where it is necessary for us to comply with a legal obligation or
for our own legitimate business interest. The personal information will include, name, address, date of birth
and nationality.
We will provide personal information to and receive personal information from third parties such as CRA’s
and FRA’s where it is necessary to meet our legal obligations. This may also include the police and other
law enforcement and government agencies.
4.6 To administer payments we will use:
Your contact details and the payment details that you have provided to us. We may provide your
information to a third party payment provider to process the payment.
We process and use this personal information for our own legitimate business interest.

4.7 To operate and administer our products and services, including dealing
with your complaints and fixing our mistakes, we will use:
Your contact details, these include; your name, address and date of birth.
We may share your information we use for this purpose with third parties who help us verify your contact
details and equipment suppliers.
We process and use this personal information to comply with legal obligation, to perform a contract
and for our own legitimate business interest.
4.8 To insure our equipment, we will use:
Your contact details, these will include your name, address and date of birth
Where you have not insured our equipment, Love Finance will process and use personal information to
ensure the equipment on finance has been insured, we may share this with insurers/insurance
brokers.
4.9 To comply with our legal obligation, to support our vulnerable customers:
Information you give us that identifies a vulnerability, such as a health condition.
We will give information to and receive information about a vulnerability from third parties where it is
necessary to meet our legal obligations, for example from the police or someone acting on your behalf.
Where we process medical personal information that you have provided to us we will only hold this
information once we have obtained your explicit consent to do so.
4.10 For debt recovery purposes, we will use:
Your contact details, these will include your name, address and date of birth.
Love Finance will give your personal information to and receive information from third parties where it is
necessary to recover debts due by you to us, Third Parties may include, debt recovery agents, CRA’s,
Courts, bailiff services, Land Registry, professional advisors and process servers.
4.11 To carry out audit, good governance and analysis to develop and improve our
products and services, we will use:
Your contact details, these will include your name, address and date of birth, identification and your email
address.
We process and use this personal information to comply with a legal obligation, contract and for our own
legitimate business interest.
4.12 To market products and services to you, we will use:
We will market directly to you or where your employer has taken out a product using the contact
details either you or they have provided to us unless you have opted out.
We process and use this information for our own legitimate business interest. You have the right to object
to Love Finance’s direct marketing at any time.
4.13 To record telephone calls:
Love Finance may also obtain personal information from either monitoring or recording calls. We will record and
monitor telephone calls for training, auditing, resolving queries and issues and to improve overall quality and
service delivery. When we process your personal information this will be either to comply with a legal
obligation, to perform a contract or for our own legitimate business interest as set out in Section 6.

  1. Automated decision making

5.1 Sometimes we use your personal information in automated processes to make decisions about you, such as
credit scoring. We might also use automated processes to create a profile of you. We do this to help ensure
decisions are made accurately, fairly and efficiently. Decisions Love Finance makes solely on automation do not
result in a rejected decision.

Credit Scoring
Where you are a sole trader or a partner in a partnership Love Finance will use automated decision making
using your personal information to conduct credit scoring – this evaluates your financial profile.
In order to undertake credit scoring we use the information you have provided to us and information we
obtain from CRA’s.
We use credit scoring to make decisions about you such as whether we will enter into an agreement to
provide a product or service to you.
To find out information about your rights in relation to automated decision making please see details found in
Section 10.

  1. Our legal basis for processing your personal information

6.1 Love Finance will only use your personal information where it is permitted by laws that protect your privacy
rights. When you apply for finance or enter into a finance/trading agreement with us we will use your
personal information where:
· It is fair to use the personal information either in our interests or someone else’s interests, where
there is no disadvantage to you – we refer to this as legitimate business interest,
· We need to use the information to perform a contract with you,
· We need to use the information to comply with our legal obligations; and
· We have your consent (if consent is needed).
Where we have your consent, you have the right to withdraw this. Love Finance will let you know how you
can do this at the time we gather your consent.

  1. Sharing your personal information

7.1 Who we share your personal information with is dependent on the products or services we provide to you.
For the majority of our products and services we will share your personal information with our funders,
brokers, suppliers, CRA’s and FPA’s. For more information on how we use your personal information
please see Section 4.
7.2 The personal information we have about you is usually gathered from you direct or through the course of an
agreement, from public domain or third parties. In some circumstances we will transfer and obtain personal
information from third parties where it is necessary for purposes such as credit checking and fraud prevention
or for marketing purposes.
For more information on who we share information with please click here for a list of the third parties we
share your personal information with and how to access their Privacy Policy.

  1. Keeping your personal information secure

8.1 Love Finance have adopted appropriate security measures to ensure your personal information remains secure.
This prevents your personal information from being accidentally lost, used or accessed in an unauthorised
way. We limit access to your personal information to those who have a genuine business need to know it.
Those processing your information will do so only in an authorised manner and are subject to a duty of
confidentiality.
8.2 We also have procedures in place to deal with any suspected information security breach. We will notify you
and any applicable regulator of a suspected information security breach where we are legally required to do
so.

  1. Transferring information outside of the European Economic
    Area

9.1 In providing our products and services to you we may transfer your personal information outside the European
Economic Area (‘EEA’). Any transfer of your personal information will be in accordance with our legal obligations to
ensure the safeguarding of your personal information during such transfer. If you would like more information or the
details of the safeguards we have in place to protect your personal information please contact our DPO using the
details set out in Section1.

  1. Your rights

10.1 Under the GDPR you have a number of rights in terms of how we use your personal information. You
have the right to object how we use your personal information. You also have the right to access the
personal information we hold about you. You can also ask us to delete, restrict or correct any
inaccuracies in your information. You can also ask us to provide some of your information to a Third
Party.
10.2 Right to Object
You have the right to object how we use your personal information. This means you may object at any time
to processing of personal information for direct marketing and decisions being made by automated means in
addition to information being processed in certain other situations. If you would like to make an objection
please contact our DPO with the reasons for your objection.
10.3 Right of Access
This allows you access to your personal information and to certain other supplementary information that
this Privacy Policy is already designed to address. You can request access to a copy of your personal
information that we hold in addition to why we use it, how long we keep it for, who we share it with and
whether it has been used for any automated decision making. This will be provided to you in an electronic
format from a secure portal or hard copy. We may ask for additional information in relation to your identity
for security reasons before providing any information.
10.4 Right to Rectification
This gives you the right to request Love Finance to change or complete any incorrect or partial
information we hold about you.
10.5 Right to Erasure
This gives you the right to ask for personal information that we hold about you to be erased where it is no
longer necessary for us to use or keep the information, you have withdrawn consent or if we have no legal
basis to keep the information.
10.6 Right to Portability
This gives you the right to transmit some of the personal information we hold about you to a third party. The
information can either be provided to you in a commonly used, machine-readable format or can be provided
to the third party direct. This only applies to personal information you have given to us direct, if it is for the
performance of a contract, based on consent or when processing is done by automated means.
10.7 Right to Restriction
You have the right to restrict how we process your personal information in circumstances where you
have exercised your right to object, rectification or erasure.
If you would like to exercise any of your rights listed above, please contact our DPO using the details
listed in Section 1. Please provide us with the following:

  • Enough information to identify you, including proof of identity and address (passport, driving licence
    and a utility bill),
    • Any information that your request relates to, including any account or reference numbers.
    For further information on each of your rights, including the circumstances in which they apply, please see
    the Guidance from the UK Information Commissioner’s Office (ICO) on Individual’s rights under the General
    Data Protection Regulation.
    If you would like to exercise any of these rights please contact our DPO at the address listed in Section 1.
  1. Personal information retention

11.1 The length of time we keep your personal information for is dependent on how the information is used and
recorded. Love Finance will never retain your personal information for longer than the purposes we require it for
or is necessary for us retain. Generally this will be up to seven years after the end of the agreement or
application in order to comply with our legal obligations.
If you would like more information about how long we keep your information please contact our DPO
using the details listed in Section 1.

  1. Your online activities

12.1 Love Finance uses cookies to track your use of our website www.lovefinance.co.uk.
More information about cookies
A cookie is a small file which is sent to your browser and stored on your computer’s hard disc and enables
us to track and understand your usage of our website and where we can make improvements to the
information and services we provide to you. We use cookies solely to gather information on IP addresses,
administer the website and track your movements on the website. For more information about blocking the
use of cookies, please refer to the guidance on your interest browser,
Please note you may not be able to use or access certain areas of our website if you block all cookie
usage.

  1. How to make a complaint

13.1 If you are unhappy with how we process and use your personal information you can make a complaint
directly to us, you can do this by contacting our DPO with the details listed in Section 1.

13.2 We hope that we can resolve any query or concern you raise with us directly, however if we are unable to do
so the GDPR also gives you right to lodge a complaint with a supervisory authority. The supervisory authority
in the UK is the Information Commissioner’s Office (“ICO”) who may be contacted at
https://ico.org.uk/concerns/

 

Appendix 1

List of our Credit Reference and Fraud Prevention agencies.

Supplier                                                           Service

Creditsafe Business Solutions Limited      Credit Referencing


Appendix 2

List of all our funders

Access Commercial Finance Limited
Arkle Finance Limited
Funding Circle Limited

Rivers Leasing PLC

Metro Bank PLC

Quantum Funding Limited

Macquarie Corporate and Asset Finance

Investec

Ratesetter
Shire Leasing Plc
1PM Plc

 

Brokers
Shire Professional Funding Ltd
Shire Securities Ltd t/as Shire Funding Solutions

Categories of Suppliers

Equipment Suppliers